Eros, Wal-Mart team for Bollywood


NEW DELHI -- Eros International will work with Wal-Mart to sell Bollywood content through Wal-Mart's distribution network in Canada, the London-based company said Monday.

Eros DVDs will be available in 27 Wal-Mart stores in Canada for starters. The distribution will subsequently be extended to the entire Canadian Wal-Mart network to service both Asian and non-Asian markets.

Eros, which has more than 1,300 Indian films in its catelog, plans to release at least 30-40 new titles every year. Details of film titles, pricing and a firm start date will be finalized shortly.

In July, Eros announced a deal with New York-based TitleMatch Entertainment to make Bollywood titles available via the TitleMatch DVD On-Demand service, which lets movie studios and retailers burn video content directly in stores and at Web site distribution centers at the time orders are placed.