ESPN Star lands 2010 World Cup for India

2006 World Cup was seen by 50 mil in India

NEW DELHI -- The 2010 FIFA World Cup will be broadcast on the Indian subcontinent exclusively by ESPN Star Sports, the Singapore headquartered network said Wednesday.

The ESS pact with soccer's governing body FIFA also gives the network rights to more than 275 international soccer games, including the 2010 World Cup, which is scheduled to be played in South Africa from June 11-July 11.

ESS also had rights to the 2006 World Cup in Germany, which the network said was watched by more than 50 million viewers in India.

The agreement was announced by ESS managing director Manu Sawhney and FIFA president Joseph Blatter.

ESS' football coverage includes the recently concluded UEFA Euro 2008, held in Austria and Switzerland.