ESPN STAR sales vision is Twenty20

Cricket league matches to be broadcast across the globe

BANGKOK -- ESPN STAR Sports on Monday said that TV, new media and mobile rights for the first cricket Champions League Twenty20, set to start Dec. 3 in India, have been sold to broadcast partners across Australia, the Middle East, North Africa and North America.

Since winning the exclusive 10-year rights to sell cricket's newest tournament in September, ESS has sold the first three editions of the league -- through 2010 -- to Network Ten in Australia, to live cricket Web portal Willow TV in the U.S. and Canada, and to Arab Digital Distribution, the largest pay TV platform in the Middle East and North Africa.

Financial details of the sales were not disclosed.

"In addition to these partnerships, we will be announcing deals in other principle markets in the next few days," ESS managing director Manu Sawhney said from Singapore.