ESports Organization FaZe Clan Signs With UTA

FaZe Clan
Courtesy of FaZe Clan/Justin Jerrod

FaZe members NickMercs, Swagg and Mongraal are already clients at the agency.

FaZe Clan, the global esports and gaming entertainment organization, has signed with UTA.

The agency will work with FaZe to expand its content into scripted, unscripted, podcasting, live streaming and brand partnerships. In 2020, the Hollywood-based company teamed with Michael Sugar's Sugar23 to launch entertainment arm FaZe Studios. It also produced horror film Crimson starring member Brian Awadis, aka FaZe Rug.

FaZe members compete in esports tournaments around the world. A handful of members also live in a creator house and focus on producing content for social and live streaming platforms. The company says that a 2020 recruitment challenge, dubbed #FaZe5, designed to train the next-generation of FaZe members received 211,000 applicants.

FaZe members Nick Kolcheff (NickMercs), Kristopher Lamberson (FaZe Swagg) and Kyle Jacksom (FaZe Mongraal) are already represented by UTA.

"Through its execution of innovative concepts such as #FaZe5, FaZe has cultivated an unprecedented fanbase and has established itself at the forefront of entertainment, technology and culture," said UTA head of esports Damon Lau said in a statement. "We look forward to partnering with the team on developing one-of-a-kind content to further grow their audience."

Launched in 2010, FaZe boasts a roster of around 40 professional esports players. The organization — which was the most tweeted-about esports team in 2020, per Twitter — recently tapped NFL executive Bill McCullough to oversee the development and expansion of its original programming slate as executive vp content.

"Our partnership with UTA signals the next stage in our evolution as a media and entertainment company, with a heightened focus on content expansion," said CEO Lee Trink. "Content and talent have always been the nucleus of our organization. With UTA's powerful network and skill at aligning brands for high-impact opportunities, FaZe will further accelerate our indisputable growth trajectory."