Esquire, Mojo on the 'Take'


Esquire Magazine and the high-definition channel MOJO are producing "Take It From Esquire," a series of on-air interstitials based on information from the magazine.

The interstitials, each of which will be 30-45 seconds long, will cover a range of topics, from cooking to clothes. The interstitials will air initially during MOJO's primetime schedule beginning this month, but the partnership encompasses multiple platforms, including video, online and print.

Both companies target affluent males and said there's a possibility for partnerships that could involve third-party advertisers as featured products in the pieces. Sony Pictures Television Advertiser Sales is the exclusive sales representative for MOJO.