ESS begins to spread Cricket tourney

Sells TV, new media and mobile rights in Oz, Mideast, N.A.

BANGKOK - ESPN STAR Sports on Monday said TV, new media and mobile rights for the first cricket Champions League Twenty20, set to start Dec. 3 in India, had been sold to partners broadcasting across Australia, the Middle East, North Africa and North America.

Since winning the exclusive 10-year rights to sell cricket's newest tournament in September, ESS sold rights to the first three editions of the league through 2010 to Network Ten in Australia, to live cricket Web portal Willow TV in the U.S. and Canada, and to Arab Digital Distribution, the largest pay TV platform in the Middle East and North Africa.

Financial details of the sales were not disclosed.

"In addition to these partnerships, we will be announcing deals in other principle markets in the next few days,” Manu Sawhney, ESS managing director said in a statement from Singapore.