Euan Smith Named Product, Operations Head at Sky Deutschland

Second new face in as many months brought in to help save struggling German pay TV group


COLOGNE, Germany -- Euan Smith has become the latest in a string of new faces at Sky Deutschland, taking up the newly created job of senior vp of product & operations at the struggling German pay TV group.

Smith will handle all customer service activities at Sky Deutschland. Convincing more Germans to shell out for Sky will be key if the company is to surface from a sea of red ink and begin to pay off for News Corp, which controls 49.9% of the company.

Smith joins Sky from Brit broadcaster BSkyB. He will report directly to Sky Deutschland CEO Brian Sullivan.

Smith is the second executive player helicoptered in to help save Sky in as many months. In November, News Corp. exec Steven Tomsic was named chief financial officer of the money-losing operation.