Eugene Levy does anti-smoking PSA

In-theater spots to begin running Tuesday

Eugene Levy will appear in a new in-theater public service announcement to be released Tuesday that offers help to people who want to quit smoking.

Screenvision and National CineMedia are running the 30-second spot from the American Cancer Society, Entertainment Industry Foundation and Will Rogers Institute.

"All it takes is a little movie magic to make a cigarette disappear," Levy says in the PSA. He then tries to make a cigarette vanish with "slick special effects."