Eugene Levy does anti-smoking PSA
In-theater spots to begin running TuesdayEugene Levy will appear in a new in-theater public service announcement to be released Tuesday that offers help to people who want to quit smoking.
Screenvision and National CineMedia are running the 30-second spot from the American Cancer Society, Entertainment Industry Foundation and Will Rogers Institute.
"All it takes is a little movie magic to make a cigarette disappear," Levy says in the PSA. He then tries to make a cigarette vanish with "slick special effects."