Euro Parliament scraps auto ad strictures

Carmakers would have to give 20% of ads to pollution data

BRUSSELS -- The European Parliament on Thursday scrapped plans to force carmakers to devote at least 20% of their television and cinema advertisements to showing how much the car pollutes.

Euro MPs voting in Brussels, said the proposals -- like tobacco-style health warnings -- were irrelevant to the EU's efforts to cut its greenhouse gas emissions.

The vote, welcomed by media groups, instead binds carmakers to existing rules on misleading advertising. The European Publishers Council said that the media already does much to inform the public about cars and the environment.