Europe Announces Awards Show for Event Cinema

The nods will be dished out to event screenings like "Pompeii Live" and "Bowie Live" during the format's debut conflab in London later this month.

LONDON -- Pan-European industry trade body The Event Cinema Association (ECA), set up to push the alternative content agenda to the public and the exhibition and distribution sector alike, is to introduce awards during its first-ever one-day networking shindig in the British capital later this month.

Aimed at exhibitors, distributors, content providers and affiliate technical partners within the recently rebranded Event Cinema Association (formerly known as Alternative Content), the nods will be divided into two kinds: box office awards and plaudits for excellence in the alternative content arena.

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The ECA the box office awards will recognize events that have achieved worldwide theatrical admissions of 100,000 (Bronze), 250,000 (Silver) and 500,000 (Gold).

The six nods for excellence will be divided into three for exhibitors who have shown passion and commitment to the sector and three for program makers who have produced exceptional quality events for cinema. 

The event and awards will be hosted at the Cineworld cinema within the sprawling O2 entertainment arena on Oct. 15.

ECA chair Melissa Keeping said: "The ECA Board believe that the more information and recognition we can provide to our burgeoning sector the more we can assist growth. We hope that these awards will generate industry and public interest, and also recognize those individuals helping to make event cinema the fastest growing element of the exhibition industry."

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Nominations have been compiled from all members of the ECA.

The ECA, which counts BBC Worldwide, Cineworld, Odeon, Royal Opera House and Sony, launched less than 12 months ago with recent high profile events such as Pompeii Live and Bowie Live hitting U.K. cinemas on its watch.