The European Film Academy, Asia Pacific Screen Academy Form Alliance

Cross-promotion and movie screening swaps on the cards.

LONDON – The European Film Academy (EFA) and the Asia Pacific Screen Academy (APSA) have formed an alliance to promote and push efforts from each region jointly and in their respective territories.

The first expression of the alliance will be participation on the 2011 APSA International Jury by Israeli director Samuel Maoz, member of the European Film Academy and the Asia Pacific Screen Academy.

EFA director Marion Döring said: “The EFA and APSA share remarkably similar ambitions and ideals including our determination to actively promote the films and filmmakers of our culturally diverse territories to a worldwide audience. We each embrace a multiplicity of languages and cultures within our memberships. We therefore very much enjoy having found in APSA a partner facing similar challenges and joys that such initiatives bring.”

APSA chairman Des Power said when he and his team first considered APSA seven years ago, they looked to EFA for advice, so is delighted with the newly-formed alliance.

Both academies are in discussions over developing screening programs whereby APSA-winning films, such as the best feature film or Jury grand prize winner, would screen at special presentations in Europe hosted by the EFA and vice versa.

The 5th Asia Pacific Screen Awards will be held on Australia’s Gold Coast on Nov. 24, the 24th European Film Awards will unfold in Berlin on Dec. 3.