European Sales Companies Team to Launch Europa International

Execs from The Match Factory, HanWay, TrustNordisk and Fortissimo launch startup association.

LONDON -- A group of European sales agents have pooled resources to set up Europa International, a startup association aiming to rep interests of movie exporters of European cinema.

Michael Weber of Germany’s The Match Factory is founding president of the group, which also includes representatives from London-based HanWay, Scandinavian powerhouse TrustNordisk and Hong Kong, Amsterdam and London company Fortissimo, among others.

Europa International has been established “to face the important challenges of the current market, in particular the transition to the digital world and the emergence of new media and business models,” according to an official statement.

“Thanks to its key position in relation with producers, distributors, exhibitors and festivals, Europa International intends to share its broad experience in order to prepare efficiently the future of the MEDIA program,” the statement added.