Eva Longoria, Eugenio Derbez Announce Fundraiser for Mexico's Earthquake Relief

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Eva Longoria, Eugenio Derbez

Fuerza México, to be held Oct. 26 in Los Angeles, aims to provide aid for the two large earthquakes that hit Mexico in September.

Three Hollywood heavyweights have organized a relief fundraiser for Mexico's recent earthquake devastation. On Wednesday, Eugenio Derbez, Eva Longoria and Alfonso Cuarón announced Fuerza México, a benefit to be held Oct. 26 at Los Angeles' Conga Room.

Proceeds from the event will go to the Mexico Rises Earthquake Fund, which Cuarón launched through GlobalGiving after Mexico was struck by two destructive earthquakes in September. A 8.1-magnitude hit on Sept. 8, followed shortly by a 7.1-magnitude quake on Sept. 19, killing hundreds. 

“The media machine is no longer focused on the aftermath of the earthquake in Mexico, but there is still so much work to do and we have to stay focused. I am so grateful to have support from the entertainment community to help my country through this painful moment," Derbez said in a release for the event. “We will keep pushing to bring resources to my people until our community has healed from this awful disaster. I hope we get a strong turnout for this wonderful event to generate much needed funds.”

For these three figures, the destruction hits close to home. Cuarón, a writer, director and producer known for his work on Gravity and Harry Potter and the Prisoner of Azkaban, was born in Mexico City, which was was one of the hardest-hit areas;  Longoria, an actress, director and producer, still has a large amount of family in Mexico; and Derbez, an actor and producer, has built much of his career on Mexican film and television. 

Fuerza México is supported by the UTA Foundation, Anonymous Content, Participant Media and 3Pas Studios, which is owned by Derbez.