Pan-European Trade Group for Alternative Cinema Plans Inaugural Conference

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Jimmy King

The event aims to provide a networking opportunity for exhibitors, distributors, content providers and affiliate technical partners.

LONDON -- Pan-European industry trade body Event Cinema Association (ECA), set up to push the alternative content agenda to the public and the exhibition and distribution sector alike, is to mount a one-day networking shindig in the British capital.

Aimed at exhibitors, distributors, content providers and affiliate technical partners within the recently rebranded event cinema industry (formerly known as alternative content), the conference will aim to provide networking opportunities.

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The event will be hosted at the Cineworld cinema within London's sprawling O2 entertainment arena on Oct. 15.

"The event cinema industry is growing at a great rate now, and the ECA has recognized an increasing need for a bespoke event for all those involved in this area to meet, discuss issues, generate debate and share ideas,” said ECA founder and chair Melissa Keeping.

"Until now distributors and exhibitors have only had much larger events dedicated to more mainstream content, so it’s a fantastic opportunity for this growth area to have an event it can call its own," she added.

Guest speakers lined up during the day include Isabelle Fauchet, head of cinema at the Royal Opera House, and Tim Plyming, who conceived and delivered Pompeii Live from stage to screens.

Austin Shaw, COO of Omniverse Vision and Italian distributor Nexo Digital will discuss "distribution and marketing event cinema" with exhibitors from around Europe.

The ECA, which counts BBC Worldwide, Cineworld, Odeon, Royal Opera House and Sony among its members, launched less than 12 months ago, with recent high-profile events such as Pompeii Live and Bowie Live hitting U.K. cinemas on its watch.