EyeLab makes content cut at CBS


NEW YORK -- CBS is launching EyeLab, an editing studio that will promote the company's content across the Web through shortform clips.

EyeLab will draw on news, sports, primetime and late-night CBS content as well as Showtime, the network-owned premium cable property. The shortform programming will then be distributed on CBS.com, CBS Mobile and the CBS Audience Network, which includes AOL, Microsoft and Comcast.

EyeLab will include content produced by "online content editors," producers of CBS shows and fans of the shows. This reflects the appetite for shortform and user-generated content on the Web, one of the reasons why sites like YouTube, now owned by Google, came to prominence.

Said Anthony E. Zuiker, executive producer and creator of the "CSI" franchise, "Recognizing that shortform content is what our viewers want online, we're committed to bringing CBS fans short, easy-to-digest clips."

Users also will have the option to "mash-up, rework and re-edit" these clips.