Facebook Replaces Google as Most Visited Website

Mark Zuckerberg Key Note_2010
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The social media site beats search engine in visits for the first time and was the top search term for the second year in a row.

Mark Zuckerberg continues to have a banner year in 2010. According to research by marketing analysts at Experian Hitwise, Facebook supplanted search engine giant Google for the first time as the top-visited website of the year.

The social media site accounted for 8.93 percent of all U.S. visits between January and November 2010 while Google had 7.19 percent of visits. Last year, Facebook placed third behind second place Yahoo! Mail and first place Google.

Facebook maintained its dominance in the most-searched terms category for the second year in a row. It accounted for 2.11 percent of all searches with the term "facebook login" moving from the ninth to the second spot this year. In fact, four out of ten of the most-searched terms of 2010 include the word "facebook."

In other categories, Kim Kardashian beat Oprah, Rush Limbaugh, Miley Cyrus and Glenn Beck as the top people search term while Lady Gaga and Dancing with the Stars beat out Justin Bieber and American Idol respectively.