Facebook's Shields to give MIPCOM keynote

Conference theme: Redefining the Entertainment Experience

PARIS -- MIPCOM has added Facebook's vp EMEA Joanna Shields as a friend with Shields set to give the market's first keynote address in October, organizers Reed Midem said Wednesday.

Shields will discuss how social media interacts with the entertainment business and will focus on the intersection of TV and social entertainment. The keynote is part of MIPCOM conference program "Redefining the Entertainment Experience."

"Today social media influences how content is both created and distributed and we are delighted to welcome an industry pioneer such as Joanna Shields to share her vision insights into the future of social entertainment," television division director at Reed MIDEM Laurine Garaude said.

The 26th annual MIPCOM entertainment content market will take place in Cannes from Oct. 4-8, 2010.
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