In its hunt for young-adult male viewers, Spike has a new weapon. Its new improvised sitcom, "Factory," which almost certainly would land with a thud on any of the broadcast networks, might turn out to be just right for the Spike crowd. It airs Sunday night at 10.

The show's good-guy vibe and unpretentious blue-collar humor makes it a welcome addition to the summer landscape. And yes, it lacks killer lines and huge belly laughs, but a lot of men — young and old — will relate to the characters played by this accomplished if mostly unknown cast of improv veterans.

Credit for the series primarily goes to creator/director/ executive producer Mitch Rouse, who came up with the idea of a comedy based on four friends since childhood. Their dreams have mostly evaporated, and their ambition is just to make it to the end of the work day at the factory.

Rouse plays Gary, who would end his marriage if he could just catch his wife doing something. The others in the group are Smitty (David Pasquesi), who can't afford a divorce; Chase (Michael Coleman), who isn't capable of sustaining a relationship; and Gus (Jay Leggett), who has been working up the courage to propose for 12 years.

Like Laverne and Shirley or Ralph and Ed, there's nothing in these lives to envy except the friendship, which is the glue that holds this show together.

The camaraderie of the cast transcends the screen, and each makes improv look effortless, particularly Pasquesi, whose Smitty is laughably filled with ego and self-delusion.(partialdiff)