Family Friendly Forum postponed



The Association of National Advertisers' Family Friendly Programming Forum has decided to postpone its Nov. 27 symposium, citing "uncertainties resulting from" the writers strike.

The event will be rescheduled for 2008.

"Although our members are not directly involved in the strike, its unresolved issues impact the day's agenda," ANA president and CEO Bob Liodice said. "We have been monitoring the situation since it began and are hoping for its swift conclusion. With no projection for resolution in the short term, we made the decision to postpone our event until 2008."

This year's symposium was scheduled to feature discussions of the changing way in which families watch programming, the opportunities and challenges arising in a changing industry and the reasons that advertisers like family-friendly programming, among other topics. The event generally includes a panel discussion featuring the heads of all of the broadcast networks.

The ANA's membership includes 360 companies with 9,000 brands. It is not directly involved in the WGA contract but "encourages both sides to continue negotiations and reach a fair settlement as soon as possible," the organization said.

The FFPF is a group of major national advertisers, all members of the ANA, whose mission is to encourage the development of family-friendly content on television and other platforms.