Fandango to start mobile ticket scanning

An electronic bar code is swiped on cell phone at the theater

LAS VEGAS -- Fandango wants to swipe your cell phone.

That's swipe as in electronically process a movie-admissions bar code on its tiny screen, of course.

Starting soon, the online movie tickets service will allow consumers in select markets to buy tickets online and send them to their cell phones via a text or picture message. The bar code on the cell phone will be scanned by theater ticket-takers, allowing moviegoers to avoid at-home ticket printing.

The service will be available via most mobile services, with a modest fee charged on some phone plans, officials said.

The service will launch in eight markets during the next few weeks: New York, San Diego, Bakersfield, Calif., Sacramento, Calif., Dallas, Houston, New Jersey's Somerset County and Hawaii. Among participating theaters are Angelika Film Centers in New York, Dallas and Houston.

"We've already seen success in the mobile space with our variety of apps for the iPhone, Android, Blackberry, Palm and others," Fandango COO Rick Butler said. "We know that Mobile Ticket will be one more Fandango convenience that moviegoers will enjoy. Our cell phones are with us all the time, so what better way to ensure you have your movie ticket?"
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