Disney and Fashion Brand Monse Collaborate to Help Rescue Dogs
The collection features Pluto and Goofy on dog sweaters, jeans, sweaters, tops and tees to benefit six pet rescue organizations.
Every dog has its day. And the Hollywood-Loved, New York-based fashion brand Monse (co-founded by Laura Kim and Fernando Garcia, who also helm Oscar de la Renta) recently turned to some four-legged friends for inspiration. Namely, Louise (an office mascot for their label) along with Pluto and Goofy (Mickey Mouse’s iconic companions) all on board to help unleash the Monse x Disney pre-fall line that benefits six New York-based pet rescue organizations.
The collection features the famous Disney pups emblazoned on 12 styles ($150 to $1,590), including a wool dog sweater, limited-edition denim, silk twill cardigans and the signature asymmetrical cotton shirts that catapulted the brand into success after its 2016 debut. (Sarah Jessica Parker, Brie Larson, Amal Clooney, Blake Lively, Cate Blanchett and Selena Gomez are among Monse's fans.)
"I love Disney, my family goes every year to Disney World, so it’s been a lifelong dream of mine to collaborate with them," Garcia told The Hollywood Reporter by email. "Minnie [Mouse] and her friends came to our spring-summer 2018 show, and we’d been in touch for a while to discuss the right opportunity to work together."
Kim added, "When we decided to partner with the pet rescue organizations and feature the dogs up for adoption, we immediately thought of Disney and the connection to Pluto and Goofy. We especially loved Pluto, as he reminded us of the dogs being featured in the lookbook."
The campaign, which stars Louise and Monse’s muse, the model Dilone, recalls the pre-fall 2019 lookbook in which 30 rescue dogs posed next to models Cat McNeil, Lameka Fox and McKenna Hellam in an effort to find them homes. No surprise, given the tag line "saving a life is always in fashion," all were placed.
"The response from fans and friends of the brand has been tremendous," Garcia told THR. "Actually, our CEO Renee Prince Fillip, adopted the pup in look 15, so now we have Maeby in our office every day, which has been wonderful. We really just wanted to raise awareness and money for our partners — Animal Haven, Best Friends Animal Society, Bideawee, Rescue City, Rescue Dogs Rock and Social Tees."
Today the mission continues as the line launches on the Monse e-commerce site, with 100 percent of gross proceeds (sans tax), from a selection of the collection, donated to the designated charities (until the items sell out) to promote the fostering and adoption of rescue dogs.
And with the brand constantly growing its star-filled following, the dog-friendly pieces have already found favor with Gabrielle Union (an advocate for dog adoption, who also owns five of her own pups with husband and Miami Heat point guard Dwyane Wade).