Feinbaum to develop Scripps Nets


NEW YORK -- Media firm E.W. Scripps is looking to get even more revenue and growth out of its fastest-growing unit, Scripps Networks, which houses such cable networks as HGTV, Food Network, DIY Network, Fine Living TV and Great American Country.

The company on Wednesday promoted Ron Feinbaum, who helped build Scripps Networks Interactive, to executive vp business development at Scripps Networks.

Most recently general manager and senior vp Scripps Networks Interactive, he now will be responsible for "scouting new business and acquisition opportunities" for the networks, "including (in) the interactive media space with which he is so familiar," the company said.

"This is a significant step toward leveraging the strength of our brands to accelerate growth by adding new and different revenue streams," Scripps Networks president John Lansing said.

The promotion of Feinbaum, who assumes his new duties this month, comes after recent comments from Scripps executives that they have been evaluating a separation of the firm's TV operations from its newspaper group, which they argued has held Scripps back.

Feinbaum also will oversee a new innovation process designed to find business ideas generated by Scripps Networks employees.

He pointed to the division's ability to move beyond the TV screen, citing publishing partnerships and interactive ventures with Comcast.net, MSN, Amazon.com and Yahoo! Inc., as well as a merchandising deal for Food Network cookware to be sold in Kohl's stores this year.

"Now we will have the focus, infrastructure and processes in place to do even more with our brands to increase consumer awareness and generate incremental revenue streams," Feinbaum said.