Female-Focused Athena Film Festival Launches Advertising Awards

The Barnard College and Women and Hollywood joint venture has partnered with The 3% Movement to recognize stories of remarkable women and girls told through advertising.

The Athena Film Festival, celebrating female leaders, has partnered with The 3% Movement to launch the Athena Advertising Awards, which will recognize creative stories about strong, diverse girls and women told through advertising.

“The depiction of women and girls in advertising has steadily been improving, thanks in large part to consumers’ ability to talk back to brands via social media,” 3% Movement founder Kat Gordon said in a statement. “It’s time to celebrate brands and agencies that are demonstrating leadership and creating messages infused with ambition, courage, resilience and moxie.”

The awards competition is open to all North American brands and advertising agencies that have developed creative campaigns since January 2016 in six award categories: film, digital/mobile, social marketing, print, events/experiential and integrated campaigns.

“One of the primary goals of the Athena Film Festival is to challenge the way society views and values women,” Athena Film Festival co-founder Kathryn Kolbert said in a statement. “In many ways, those views and values are shaped by advertising. We could not be more excited to launch this new initiative to reward those brands and agencies that are elevating images and voices of bold, courageous women and girls.”

Submissions will be accepted via the Film Freeway platform through Friday, Sept. 8.

The awards ceremony will take place on Nov. 3 at the 3% Conference in New York, originally intended to highlight how female creative leadership in the advertising industry can help connect with an overwhelmingly female marketplace. The presentation of the awards and winning ads will also be showcased as part of the 2018 Athena Film Festival, set to run from Feb. 22-25 at Barnard College. The festival is a joint venture of Barnard's Athena Center for Leadership Studies and Women and Hollywood.

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