Film marketing veteran Si Kornblit dies

Supervised promotion of 'Jurassic Park,' 'Field of Dreams'

Si Kornblit, a former head of worldwide marketing at Universal Pictures, died July 2 of acute myeloid leukemia at his home in Atlanta. He was 76.

Kornblit served as executive up at Universal Pictures from 1987-93 and was responsible for advertising, media, research, promotion and publicity activities for the studio's films. He supervised more than 100 films during his tenure, including "Jurassic Park," "Field of Dreams," "Scent of a Woman," "Kindergarten Cop," "Fried Green Tomatoes," "Back to the Future," "Cape Fear" and "Twins."

Before Universal, he was executive vp and GM at DDB Worldwide in the firm's Los Angeles branch. He began his 35-year show business career in the mailroom at Doyle Dane Bernbach, then headed to Los Angeles in 1979 to supervise the agency's movie accounts.

In 1994, Kornblit retired to Atlanta, where he was a member of the board of governors of the NATAS/Southeast Chapter and appointed to the Georgia Film, Video & Music Advisory Commission. He served on the boards of the Atlanta Film Festival 365 and the Atlanta Jewish Film Festival and acted in independent films, commercials and community theater.

Kornblit guest-lectured on movie marketing to students at UCLA, USC, Georgia State and the Goizueta School of Business at Emory University and at numerous college and industry-sponsored career forums. From 2001-03, he served as director of the Film Institute, a program he helped establish for continuing education at Kennesaw State University outside Atlanta.

Kornblit, a voting member of the Academy of Motion Picture Arts and Sciences, also was a national trustee of the March of Dimes, served as chairperson of the New York and the Greater Los Angeles chapters and was a board member of the Georgia chapter. For his long-standing volunteerism, he was selected as a Community Hero Torchbearer in the 1996 Atlanta Olympics.

Born in Antwerp, Belgium, Kornblit fled Europe with his parents and sister in 1940. He was raised in New York and attended NYU's School of Commerce.

Kornblit is survived by his wife, Bobbi, and his two daughters and their families. A memorial service will be held Sunday at Temple Sinai on Dupree Drive in Atlanta.

Donations may be made in his honor to the Leukemia and Lymphoma Society, the American Cancer Society or the March of Dimes.