Film NZ gets new promo duties

New direction comes one day after CEO resignation

SYDNEY -- Film New Zealand, the country’s national film office, is set to take on additional marketing and promotion responsibilities that were previously delivered by the government’s New Zealand Trade and Enterprise body, under a new strategic direction announced Friday by NZ Minister for Economic Development, Gerry Brownlee.

Film NZ will work more closely with NZ production, digital, animation and special effects companies on marketing and promotions under its expanded role, in a move designed to build on the economic achievements of the screen production industry that’s now worth NZ$1.266 billion ($860 million),” according to Film NZ chair Julian Grimmond.

Grimmond told local media that “previously, Film NZ has worked as a location office, to enhance opportunities for production in various regions, whereas this is a new way of looking at the organization as a value proposition and asking, 'what are the key areas we can deliver value in.'"

NZTE’s Investment New Zealand staff will continue to focus their work on industry capability, investment and infrastructure. Film New Zealand will concentrate on promotion, marketing and location management, Brownlee added.

Film NZ will continue to work with local production agency the New Zealand Film Commission, which provides some finance to FilmNZ, at specific overseas markets.

Details of Film NZ’s new direction came one day after CEO Judith McCann announced her resignation.