Filmart looks at joint ventures, co-productions

Panel discusses pros and cons for cinemas, films

HONG KONG -- The advantages and challenges for joint ventures between Chinese and Japanese companies were the theme of the Asia Content Business Open Seminar: Collaboration for Made in Asia on Tuesday afternoon.
A number of case studies were presented that focused on combining Japanese know-how with the growing Chinese market.

The first case was presented by Tsugihiko Kadokawa, chairman of Japan’s Kadokawa Holdings group and Dr. Jonathan Choi, chairman of Hong Kong-based conglomerate, Sun Wah Group, who explained how they had collaborated in building cinema complexes in China.
As been almost compulsory at every seminar during this year’s Filmart -- statistics were presented on the fast growth and huge potential of the Chinese movie market.
Kadokawa described 2010 as a "turning point for the Asian cinema market" and emphasized the huge combined boxoffice for "Avatar" in China and Japan -- which amounts to over $330 million.
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He went on to say that because of Chinese government concerns about excessive cultural influence from Hollywood, he had been invited to become involved in the China market -- although he declined to elaborate on this during the Q&A session.
Dr. Choi conceded that the Chinese authorities did also have concerns about Japanese contents and cultural influence.
"I've had discussions with the (Chinese) Ministry of Culture and they recognize that Japan has a lot of technical knowledge, but the standards for porn and violence in Japanese contents are different -- so that's an issue," Choi said.