FilmLA, Officials to Reveal Plans for Campaign Pushing Local Productions

The marketing initiative is necessary to fight against "runaway" production, a spokesman says.

FilmLA and local government officials next week will detail plans for a new marketing campaign pushing L.A.-based film and TV production.

A spokesman for the production-permits organization said the marketing initiative is necessary to press the fight against so-called runaway production, or the flight of entertainment projects to other states and countries.

“It’s a brand new campaign with logos and tag lines and outdoor advertising,” FilmLA’s Todd Lindgren said. “There’s also a social-media component [and] eventually public service announcements. It’s a big deal.”

Funding details are being withheld pending a news conference set for 9 a.m. Monday at Los Angeles Center Studios in downtown L.A. L.A. City Council president Eric Garcetti is among civic officials set to attend the event.

On Tuesday, the Los Angeles City Council passed an initiative that will reduce taxes for production companies filming in the city. The change is expected to be a boon for smaller productions such as commercials and television shoots.