Finberg suits up for Marvel's hero team
EmptyDouglas Finberg has been named executive vp international marketing at Marvel Studios. The move is a natural one for Finberg, who was senior vp international marketing at Paramount. Paramount released last year's Marvel hit "Iron Man," and the companies signed a five- picture deal that sees Paramount distributing Marvel movies domestically and internationally. (TeleMunchen will distribute "Iron Man 2" in Germany and Austria.)
Finberg will focus on Marvel's slate of movies, developing and overseeing the worldwide marketing campaigns for "Iron Man 2," "Thor," "The First Avenger: Captain America" and "The Avengers." He is expected to work with the Paramount marketing and publicity teams on the campaigns in all their forms. Finberg also will work on home entertainment releases.
At Paramount, Finberg's focus included the campaigns for such DreamWorks Animation films as "Shrek the Third," "Kung Fu Panda" and "Monsters vs. Aliens" as well as working on movies ranging from "Mission: Impossible III" and "Transformers" to "Eagle Eye" and "Indiana Jones and the Kingdom of the Crystal Skull." (partialdiff)