Fine tapped for new Marvel post


NEW YORK -- Marvel Entertainment has named Alan Fine to the newly created position of executive vp and chief marketing officer of Marvel Characters. The unit is a wholly owned subsidiary of Marvel Entertainment, which owns and licenses Marvel's vast library of more than 5,000 characters.

Fine, who will retain his current title as CEO of Marvel's publishing and toy divisions, will assume responsibility for directing and coordinating Marvel's efforts to support and strengthen its brands, said John Turitzin, executive vp office of the chief executive, who made the announcement.

Marvel noted that its renewed emphasis on further developing its brand name and marketing its vast library of characters across current and emerging platforms comes as Marvel Studios prepares to release its first slate of self-produced and self-financed feature films based on its superhero franchises. Its first two films, "Iron Man" and "The Incredible Hulk," are due to be released in summer 2008.

"Alan's extraordinary depth of experience in manufacturing, retailing and the marketing of youth-based, entertainment-driven consumer products, along with his knowledge of our company and our characters, make him the ideal person for this new role," Turitzin said. "It gives us great pleasure to announce this appointment and recognize Alan for his immeasurable contributions to the overall success of our business, especially as we move forward with our new studio initiative."

Fine joined Marvel in 1996 and has served as CEO of its toy division since 1998 and its publishing division since 2004.