Fireworks presells 'Guys Choice Awards'

Show produced by Spike TV picked up in 90 territories

Fireworks International, the TV and digital distribution arm of ContentFilm, has presold the 2010 "Guys Choice Awards," originally aired and produced by MTV's cable channel Spike TV, to 90 territories, including Movie Network (Australia), MTV OY (Finland), TV2 (Denmark), Animax Latin America and AXN Asia/Animax Asia.

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The show, which airs for the third year in June, attracts an array of celebs and is the highest-rated special in the history of Spike.

Bob Kennedy, executive vp at Fireworks International, said the special is a fantastic example of how to attract "the elusive young male audience."
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