First 3D ad set to hit theaters

Spot promoting Samsung 3D LED TV to debut April 2

With more studios producing 3D films, theaters are gearing up to attract moviegoers and lure advertisers with a new way to promote brands.

National CineMedia will premiere its first 3D spot on April 2, placed by Starcom MediaVest Group for Samsung Electronics to promote a 3D LED TV. The ad, running through July, will play in select AMC, Cinemark and Regal theaters.

The 30-second Samsung 3D spot, titled "Wonder-full," was created by Leo Burnett and asks the viewer, "Ever wonder how amazing it would be to experience life in another dimension?" The ad also will appear on TV.

"3D is just the latest arrow in the quiver for marketers to use to engage movie audiences; it will be exciting to see how exceptional brands like Samsung continue to evolve creatively in our larger-than-life medium," said Cliff Marks, NCM Media Networks president of sales and marketing.