First Independent acquires 'Holy Rollers'

Film stars Jesse Eisenberg and Justin Bartha

First Independent Pictures has acquired U.S. rights to Kevin Asch's "Holly Rollers," starring Jesse Eisenberg and Justin Bartha, which debuted at the Sundance Film Festival.

In the film, written by Antonio Macia and based on true events, Eisenberg plays a Hasidic Jew in late '90s New York who becomes involved in an international ecstacy ring.

The cast also includes Q-Tip, Ari Graynor and Danny A. Abeckaser, the latter of whom produced along with Jen Gatien, Per Melita, and Tory Tunnell.

First Independent is planning a summer release.

The deal was negotiated on the producers' behalf by Victoria Cook of Cinetic Media, with First Independent president Gary Rubin and attorney Shelley Surpin.