First Look: Sunset Strip's New 1 Hotel West Hollywood

Courtesy of Subject
1 West Hollywood’s courtyard has reclaimed-wood planters.

The hotel — once slated to be a James, which instead became The Jeremy — will segue fully into its new identity, complete with sustainable luxury and a garden-fed "California-inspired" eatery, in May.

The Sunset Boulevard hotel once slated to be a James, which instead became The Jeremy, will segue fully into its new identity, 1 Hotel West Hollywood, as of May.

While it has hosted guests, diners and industry events since August 2017, the 1 Hotel — West Hollywood's first ground-up new hotel in nearly 30 years — has been redesigning its 286 rooms and public spaces in the brand's eco-conscious luxury style. Think native greenery, organic bedding and a minibar stocked with products from local purveyors (rooms will start at $450 a night).

The final elements to be unveiled will be the Sunset-facing plaza — dubbed "the Canyon" — and the lobby restaurant, 1 Kitchen by Chris Crary, helmed by the Top Chef alumnus and former executive chef at Hyde. The Canyon features olive trees and other native flora in reclaimed wood planters, while 1 Kitchen and lobby bar Juniper Tree will draw ingredients from an on-site organic garden — a plot of about 2,000 square feet that's being planted with guidance from garden consultant Jill Volat (aka The Farmista).

The menu will be "California-inspired and as local as we can get," says Crary, who's been educating staff about composting and contacting vendors to urge sustainable practices (no Styrofoam): "We want to pass along the message that this is the only Earth we have."

This story first appeared in the March 27 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.