Fisher-Price To Make Peppa Pig Toys

Fisher-Price named by Entertainment One as the toy partner for its animated pre-school series 'Peppa Pig,' which recently bowed on Nick Jr. stateside.

TORONTO – Canadian producer Entertainment One has jumped into the U.S. merchandising market by naming Fisher-Price as the U.S. toy maker for its animated Peppa Pig TV property.

The Mattel subsidiary will be looking to repeat the British success of Peppa Pig, which had over $300 million in merchandising sales last year.

The pre-school series recently launched on Nick Jr., and Entertainment One expects to have its first toy products available for American consumers in Christmas 2012.

Fisher-Price and its Canadian TV partner will be working together at the upcoming Licensing International Expo in Las Vegas.