Florsheim exits, BSkyB reshuffles execs


LONDON -- BSkyB announced a reshuffle of its senior managers Monday after long-serving chief marketing officer Jon Florsheim announced that he is leaving to pursue other interests.

Chief executive James Murdoch has promoted group commercial and strategy director Mike Darcey to the post of chief operating officer, while Florsheim's brand marketing portfolio will be taken over by communications director Matthew Anderson.

Sky's director of product strategy and management Brian Sullivan has been promoted to the position of managing director of Sky's customer group with responsibility for leading the company's marketing, product development and customer service teams.

Florshiem -- a 12-year Sky veteran who served under two former BSkyB chief executives, Tony Ball and Mark Booth, before working for current boss James Murdoch, is leaving to head home emergency services company Homeserve.

"Jon has played a significant role in the growth of Sky's customer base and the strength of its brand," James Murdoch said in a statement.

"He is a valued colleague and I would like to thank him personally for the fundamental contribution that he has made to Sky's success."