Focus Features ups Bowles


NEW YORK -- Focus Features has upped longtime domestic publicity head Adriene Bowles to president of worldwide publicity and executive vp marketing.

Focus CEO James Schamus said Thursday that Bowles, who was executive vp publicity and marketing, will expand her duties to work with Focus Features International to plan overseas publicity initiatives.

Bowles will continue working with NBC Universal specialty division Focus and its genre film-oriented sister company Rogue Pictures, but she will take "a more proactive role in establishing, building and maintaining the companies' filmmaker and talent relationships," the company said.

Bowles was executive vp publicity and marketing for Universal Pictures specialty division USA Films and continued her role heading domestic publicity when USA was absorbed into Focus in spring 2002. She will remain based at Focus' Universal City offices.

As the company expanded with the launch of Rogue in March 2004, Bowles responsibilities grew. She will continue her work supervising regional publicity, promotion and street-team initiatives and the company's field marketing and publicity department.

During her Focus tenure, Bowles has overseen Oscar-winning campaigns for "Lost in Translation," "Eternal Sunshine of the Spotless Mind," "The Motorcycle Diaries," "The Pianist," "The Constant Gardener" and "Brokeback Mountain."

"From Day 1 in Focus' history, Adriene has been a core contributor to establishing the company's reputation," Schamus said. "She is among the best in our business."