Follow Channel Launches on YouTube to Explore Lives of Pro Athletes

The partnership between Break Media and Tupelo-Honey Raycom goes behind-the-scenes to see what stars of the NFL, NBA and more do off the field.

Sports fans have a new way to follow their favorite athletes.

Follow Channel -- a YouTube channel from Break Media's men's lifestyle property Made Man and Tupelo-Honey Raycom -- launched Wednesday and gives fans a look inside the daily lives of pro athletes off the field.

The first "Follow" video centers on Seattle Seahawks All-Pro cornerback Richard Sherman and was posted Wednesday to coincide with the launch. The Miami Heat's Chris Bosh, who is a partner in the channel, will be the subject of a “Follow” this month, with other athletes to be announced.

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"I am excited to partner with the Follow Channel,” said Bosh. “Watching the progression of social media and digital media and the use of technology is something that has always interested me. I am honored to be an athlete ambassador and look forward to bringing new content on and off the court."

CAA facilitated the partnership between Break Media, Tupelo-Honey Raycom, Bosh and Sherman. Cary I. Glotzer, CEO of Tupelo-Honey Raycom, and Mitch Rotter, executive vp programming at Break Media, are co-executive producers on the channel.

Watch the first "Follow," featuring Sherman, below.