Forefront Media Hires Publicist Samantha Srinivasan as SVP

Courtesy of Forefront Media
Greenwald (left); Srinivasan

The publicity firm also has promoted Rob Greenwald to vice president.

Public relations and marketing firm Forefront Media has added Sechel PR’s Samantha Srinivasan as senior vice president, The Hollywood Reporter has learned. Srinivasan’s clients, including comedians Rob Corddry, Rob Huebel, Paul Scheer and Jonathan Stern, are joining her in the move.

“I’m truly honored to be a part of the next chapter at Forefront,” said Srinivasan, who has been running Sechel for the past four years. “Joining the team was an absolute no-brainer and I’m beyond excited.”

In addition, Forefront is promoting publicist Rob Greenwald to vice president. His roster includes Jim Gaffigan, Tony Hale, Tom Lennon, Marc Maron, Haley Joel Osment, Rob Riggle, Reggie Watts and Super Troopers 2.

“Searching for someone who is like-minded and shares the passion we have for creative marketing and publicity is not easy. Sam has the prototypical smarts and intensity that we pride ourselves in, and I’m psyched she’s joined the team,” said Forefront founder and president Matt Labov in a statement. “During the three years that Rob has been here, his rise has been ‘smart and steady’ and I can’t be more proud of his evolution.”

For his part, Greenwald said, “The knowledge and experience I have gained while at Forefront Media has been invaluable. I look forward to the continued success of our company while also watching Matt’s beard grow.”