Forevermark Diamonds Has Its Hollywood Moment

Forevermark Diamonds - P 2013

Forevermark Diamonds - P 2013

The diamond brand dressed Michelle Obama for the Inauguration, then threw a cool Hollywood fete with Robert Keith and Kether Parker of the cool jewelry brand Hoorsenbuhs.

Forevermark diamonds are numbered and marked, making them unique and collectible -- and are being used by various interesting jewelry designers -- which is getting the brand a lot of recent attention. It's the responsibly sourced diamond brand from the DeBeers group of companies that's made a serious mark in the world of celebrity jewelry in its shortish life.

Michelle Obama wore diamond bangles in 18 karat oxidized gold with Forevermark diamonds by L.A. jeweler to the stars Kimberly McDonald, with her red Jason Wu halter gown. Then, a week ago, Forevermark -- together with actor Balthazar Getty (who stars in the new Jack Kerouac movie that debuted at Sundance called Big Sur) and his wife, designer Rosetta Getty -- threw an old-time Hollywood soiree at the Chateau Marmont for the two designers of Hoorsenbuhs jewelry -- Robert Keith and Kether Parker. The evening soiree was organized by the very glamourous pr Alice Ryan from New York -- and the event brought out Courteney Cox, Rose McGowan, host and model Louise Roe, Eric Dane, stylist and Fashion Police star George Kotsiopoulos, designer Magda Berliner, Jamie King, Shiva Rose, socialites like Brooke Davenport and Cameron Silver and all manner of young Hollywood groovesters.

Hoorsenbuhs -- it could sound like "whores and booze," but the two designers swear it wasn't meant that way -- uses precious metals to create irreverent jewelry with riding type shapes like the Tri-Link; the brand was born in 2005 and took off out of the gate with modern design and iconic shapes. Their Forevermark collection is a bridal collection -- their first ever -- now available at Barneys in New York and Los Angeles.