Former Hulu Exec Jim Keller to Lead Discovery+ Ad Sales

David Zaslav - Getty - H 2018
Amanda Edwards/Getty Images for Discovery, Inc.

David Zaslav

His hire comes as Discovery, led by CEO David Zaslav, gets set to enter the streaming wars on Jan. 4.

Jim Keller has left Hulu to head up digital and advanced ad sales at Discovery for its upcoming streaming service.

Keller, who worked at Hulu for seven years and most recently served as vp, head of national ad sales, becomes executive vp of digital ad sales and advanced advertising at Discovery, based in New York City.

He will look to drive digital revenue for Discovery+, while also overseeing the development and monetization of advanced and data-driven digital products.

"Our ambition is to drive both rapid growth in DTC (direct to consumer) ad sales for Discovery+ and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience, especially with female and family demographics," Discovery chief U.S. ad sales officer Jon Steinlauf said in a statement.

Keller's Hulu departure follows the streaming platform adding a number of senior executives after it became part of the Disney fold in May 2019. Discovery last week unveiled plans for its own direct-to-consumer offering, which is set to bow Jan. 4 and cost $5 per month with ads and $7 per month without ads.

Discovery+ will combine programming from across the conglomerate's brands, including HGTV, Food Network, TLC, Animal Planet and OWN.

It will also include programming from A&E Networks channels A+E, History and Lifetime. The company says the offering will give subscribers access to more than 55,000 episodes of over 2,500 shows.