Former Paradigm Agents Launch New Talent Agency TBA

Cuco Lollapalooza - Getty - H 2020
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The new firm will represent artists like Cuco, The War On Drugs, Courtney Barnett, Jungle, Chvrches.

Marshall Betts, Avery McTaggart, Amy Davidman, Ryan Craven and Devin Landau are behind a new firm managing artists like Cuco, Courtney Barnett and Jungle.

After the COVID-19 crisis up-ended the live music business, former Paradigm agents Marshall Betts, Avery McTaggart, Amy Davidman, Ryan Craven and Devin Landau have come together to form a new talent agency, TBA.

With offices in New York and Los Angeles, the five agents with extensive experience in live music touring and events will be joined by Samantha Tacon as head of artist creative strategy, Katie Nowak as head of marketing, and additional agents Josh Mulder, Chris Danis, Lauren McCauley and Lindsey Schiffman.

TBA will represent artists like Cuco, The War On Drugs, Courtney Barnett, Jungle and Chvrches. In late March, Paradigm laid off or furloughed more than 200 agents, assistants and staffers as the live events business felt the impact of the spread of coronavirus.

The new talent agency aims to be nimble and creative as it offers music artists an alternative to big corporate agencies like CAA, UTA and WME and smaller boutique shops.

"Creating new deals, and working on the evolving role of an agent with promoters and managers is something that will change over the next few years and we’re in a perfect position to be a leader in that field," New York-based Marshall Betts, who represents Barnett, Alvvays, Jay Som, Julia Jacklin and Guided By Voices, said in a statement.

Los Angeles-based McTaggart added TBA will work with artists to navigate a live music industry looking to a post-pandemic future when darkened arenas, concert halls and small clubs turn their lights back on.

"With decades of experience, we are able to navigate the uncharted territory ahead by thinking nimbly, acting bravely, and utilizing our core relationships within the music industry. We don’t want to be a corporate, faceless entity, and know that’s not a requirement to operate at the highest level," McTaggart, who represents Mura Masa, Yaeji, Hot Chip, Bob Moses and Unknown Mortal Orchestra, said in his own statement.

Amy Davidman represents artists like Pink Martini, Hiatus Kaiyote, José González’s and Cut Copy; Ryan Craven has Tycho and Purity Ring, among others, on his roster; and Devin Landau represents Boy Pablo, The Midnight, Nicola Cruz and Ed Maverick.