Former TW spokesman joins MediaLink

Senior partner Ed Adler to build communications practice

NEW YORK -- Former long-time Time Warner spokesman Edward Adler is joining advisory firm MediaLink LLC as senior partner and will build a strategic communications practice.

Medialink chairman and CEO Michael Kassan and president and COO Wenda Harris Millard announced the hire on Monday.

The former executive vp and top communicator at Time Warner will offer his expertise in corporate communications, media relations, investor relations, crisis management, event management and corporate marketing.

"Ed is one of the industry's most respected corporate communications executives, having advised three CEOs and the diverse businesses of Time Warner while navigating some of the most challenging issues a public company can face," said Kassan, hinting at the turbulent times of the AOL-TW merger.

"Strategic communications is an increasingly critical practice area for marketers, particularly in social networks and other emerging earned-media channels," said Millard in explaining the hire.

MediaLink is baded in LA and New York and provides counsel and strategic direction to the media, advertising, entertainment and technology industries. Its client roster includes Microsoft, AT&T, News Corp., Comcast, the Walt Disney Co., Viacom, Fremantle, Sony, General Electric and NBC, Paramount Studios and CBS.