Fox Boosts International Consumer Products Licensing With New Hire

Courtesy of Bender/Helper Impact
Bettina Koeckler

UK-based Bettina Koeckler, formerly of Sony, will have oversight of Europe, the Middle East and Africa.

In a move to boost its operations in Europe and elsewhere, Twentieth Century Fox Consumer Products has appointed Bettina Koeckler to be Senior VP, EMEA (Europe Middle East Africa). She'll report to president Jeffrey Godsick, who announced the news on Thursday.

Koeckler has more than 18 years experience in business and consumer market licensing, including six years as VP of licensing for Sony Pictures Consumer Products from 1997 to 2003.

“We’ve brought someone aboard who has impacted not only companies throughout her career but the entire EMEA region,” said Godsick. “Bettina’s record of creativity combined with an unmatched stable of relationships and retail experience has resulted in success and accolades throughout her career that I know will enhance our efforts in the region.”

Most recently she was senior VP and GM for global consumer products at Rainbow, a European producer of 2D, CGI and 3D animation. She previously spent three years at TV producer Chorion.