Fox, Kelley at 'Wedding' altar


Fox is taking a new direction in its hunt for a one-hour wedding-planning show with David E. Kelley's "The Wedding Store."

The network has given a 13-episode midseason order to the project, based on Kelley and Jason Katims' idea for their 2004 ABC pilot "DeMarco Affairs."

"Wedding Store," from David E. Kelley Prods. and 20th Century Fox TV, is set to replace Fox's midseason series "The Wedding Album," which is not going forward.

The series order for "Wedding Store" was based on a new script written by Kelley. The show, said to be different than "DeMarco," is described by Kelley as "a romantic comedy about a group of wedding planners dedicated to having their clients live happily ever after, or at least until they get to the parking lot." The dramedy "DeMarco" revolved around three sisters who inherit their family's full-service wedding-planning business.

Fox entertainment president Peter Liguori said he became interested in the wedding-planning arena after seeing the amount of buzz the "Wedding Album" pilot generated at the network.

"There is lot of fun and emotion and great characters to play out in that world," he said. Fox was trying to redevelop "Wedding Album," when "David came in on his white horse and blew us away."

The series marks Kelley's return to Fox's lineup. He created the network's Emmy-winning dramedy "Ally McBeal" as well as "Boston Public" and "Girls Club."

"We're excited to be back in business with him," Liguori said. "We love the notion, we love the show, we love the script."

Kelley will executive produce "Wedding Store." Katims, who penned the pilot script for "DeMarco," is expected to be involved creatively as well, depending on his availability. Katims is executive producer and showrunner on NBC's "Friday Night Lights" and is under an overall deal at NBC Universal TV Studio.

"Wedding Album," a dramedy about a wedding photographer, received a midseason order in May based on the pilot from Andy Tenant and Wink Mordaunt and Fox TV Studios.

During the summer, the project, a co-production with 20th Century Fox TV, was put in redevelopment with 20th TV-based Gretchen Berg and Aaron Harberts tapped to pen a new script and run the series (HR 7/19).

In addition to "Wedding Store," Kelley has the drama "Life on Mars" set up at ABC. He also is supervising and executive producing "We the July," a comedy for Fox.

Kelley is repped by WMA and attorney Michael Gendler.