Fox making upfront gains with buyers


NEW YORK -- Fox has reported movement in upfront negotiations to join NBC as the networks who have confirmed that they have done deals with media buyers.

"We've come to terms with many of our clients, and negotiations are under way with the rest," a Fox spokeswoman said Friday. She declined to provide details.

It wasn't clear what kind of CPM increases Fox was getting, though the network finished first in the key adults 18-49 demographic on the strength of "American Idol" and "House" and respectable performances by "24," "Prison Break" and "Are You Smarter Than a 5th Grader?"

Other networks and agencies reported Friday that they were talking but there had been no significant movement. Some in the industry were surprised to hear that NBC had led the market in timing, if not volume of CPM increases, but it didn't seem as if that would divert buyers or other sellers into continuing at the same pace.

NBC Universal said Wednesday that it had completed a nearly $1 billion upfront deal that included not only the NBC broadcast network but also its entire portfolio save for the Olympics and NBC Sports.