Fox Mobile face-lift


News Corp.'s mobile content operation is rebranding and reorganizing as it looks to expand into new territories and make mobile a key growth business for the conglomerate.

After recently buying out the 49% stake in mobile joint venture Jamba previously held by VeriSign, News Corp.'s mobile business will be known as Fox Mobile Group. Mauro Montanaro, who has served as CEO of Jamba since January, heads FMG as CEO.

The News Corp. arm will have three units, focused on mobile content production (Fox Mobile Studios), licensing to third parties (Fox Mobile Entertainment) and distribution (Fox Mobile Distribution), respectively.

The latter will house Jamba, the company's brand throughout Europe, and Jamster, the brand name it uses in the U.S., U.K., Canada, Russia and Asia-Pacific.

"These changes will support accelerated growth and extend our global leadership in mobile content licensing, distribution and production," said Montanaro, a former Nokia executive.

FMG also has opened an office in Singapore that will service rapidly growing Asian markets. The firm's headquarters are in Berlin and Beverly Hills, and it serves 35 territories worldwide.

Montanaro touted News Corp.'s position as "the only media company involved in the mobile business from A to Z." (partialdiff)