Fox News CEO Touts Digital Expansion Beyond Streaming Service
"We find our audiences are ravenous for our content, anywhere and everywhere we can provide it," CEO Suzanne Scott told investors.
After Fox News Channel launched its own streaming service, Fox Nation, the highly rated cable news channel is set to aggressively expand online, Fox News CEO Suzanne Scott said at the first Fox Corp. investor day in New York on Thursday.
"We find our audiences are ravenous for our content, anywhere and everywhere we can provide it," Scott said of driving up digital traffic for the Fox News brand via viewers craving breaking news coverage and analysis across a range of new and emerging online platforms.
The cable news giant earlier rolled out its Fox Nation direct-to-consumer offering as a $5.99 subscription service for superfans.
Scott said Fox News viewers want to view headlines and analysis elsewhere online in growing numbers. "We believe the power of now and the power of live will drive the success of Fox News going forward," she told investors as the cable news channel remains agnostic over which digital platform viewers consume content on.
Fox News Digital has over 100 million unique users currently. Scott said that "we expect to overtake CNN.com."
Fox News will also invest heavily in its Fox Business web platform as viewers watch the business news channel online.
Podcasts are another growth engine for Fox News. "We see digital audio as a rapidly expanding business," Scott told investors.