Fox News Hires New Head of Advertising Sales
Jeff Collins, who is stepping in for Marianne Gambelli, has a strong background in digital.
With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant Technology executive Jeff Collins.
"Jeff’s proven track record in identifying new revenue streams and implementing strategic partnerships will add depth and innovation to our sales team," Gambelli said in a statement. "We look forward to welcoming him to Fox News as we further expand our business beyond traditional platforms.”
At Viant, Collins "drove the company’s ad tech expansion," but he also has a lengthy track record of working in linear advertising, including an 18-year run at Turner Broadcasting.
“I am beyond thrilled to join Fox News," said Collins. "It’s the opportunity of a lifetime to work on such a dynamic and powerful brand and I look forward to pairing my expertise across linear and digital platforms with the network’s incredibly loyal audience.”
While the role is an important one across the television industry, leading ad sales is a particularly public position at Fox News, which has frequently faced advertising boycotts that have targeted the network's primetime opinion shows. Gambelli has addressed the movement of advertisers away from shows hosted by the likes of Laura Ingraham and Tucker Carlson, arguing that brands typically return after a cooling-off period.
Gambelli, a veteran of NBCUniversal, was put in charge of ad sales for Fox Corp. in October, after being named to run ad sales for Fox News only a few months prior.