Fox pushes season start to September
EmptyFox is shifting its fall premiere plans.
The network is going one week later than previously announced, launching its shows with a two-hour "Prison Break" on Sept. 1 instead of Aug. 25 as planned.
The network's series lineup is unchanged.
With NBC's presentation of the Summer Olympics concluding in late August, networks toyed with the idea of launching early to take advantage of presumably higher audience viewing levels. Fox said at its upfront presentation that it would roll out in late August, just as the network has done the past couple of years.
With competitors saying that most of their shows will debut in late September, Fox has now shifted its plans. Execs declined comment. (partialdiff)