Fox Rolls Up FX, Nat Geo Programming Into Connected TV App
Fox Now is available for iOS devices and will roll out on Roku and Android devices later this month.
Fox Networks Group is making it easier for streaming video viewers to find its programming by rolling up shows from Fox, FX and National Geographic into one connected TV app.
The app, Fox Now, is available on all iOS devices as of Wednesday and will launch later this month for Roku and Android products. It previously had a limited rollout on the newest version of the Apple TV.
Fox Now, which requires a cable subscription to access its library of content, will provide 500 hours of programming across all three brands, including Fox's Empire, FX's The Americans and National Geographic's Genius.
Among the features offered in the new app are the ability to start a show airing live from the beginning and a personalized section of curated content.
"We are delighted to be expanding Fox Now to additional platforms and millions more users," Fox Networks Digital Consumer Group president and COO Brian Sullivan said in a statement. "Innovation, for the customer both on screen and in user experience, has always been at the heart of Fox. This new TVE platform sets an important benchmark for the quality, discovery and engagement opportunities of our programming in a streaming environment."
Fox says the app has been downloaded more than 35 million times. Support for more devices, including older generations of the Apple TV, Fox.com, Xbox and the Fire TV, will roll out later this year.